Jay Slater, a former bodybuilder, worked in the fast-food supply business. It’s a line of work he says contributed to obesity and other problems in the world. After 30 years, Slater decided it was time to chase his health and fitness passion as a career.
Since 2020, Slater, 50, has owned JS7 Coaching in Lodi. A certified nutrition coach, Slater’s company motto is “Educate, Motivate, Transform.” The nutrition expert’s most prominent, albeit unwritten slogan: Carbohydrates Aren’t The Enemy. “There are a lot of people out there in the world who think carbohydrates make you fat,” says Slater, a husband and father of two adult sons. “We’re here to say that carbs don’t make you fat. They actually give you a lot of fuel.”
Slater and two additional coaches teach “carb flexing.” It’s a dietary approach in which carbohydrate intake is alternated on a routine schedule. The method is used to lose fat, maintain physical performance while dieting, and overcome weight loss plateaus.
Also called “carb cycling,” the idea is to time carbohydrate intake to when it provides maximum benefit and exclude carbohydrates when they’re not required.
“What we need to do is to be cognizant of how much carbohydrates that we do need,” Slater says. “And understand why we are fueling ourselves with carbohydrates. We have a system in place that teaches our clients how to flex the carbohydrates into their day and week to benefit them and improve their performance.”
At JS7 Coaching, the company’s mission is to provide education and guidance to end the “dreaded chronic dieting cycle.” The carb-flexing method, says Slater, “follows science-proven systematic metabolic restoration processes.” The goal is no more dieting and no more fear of food.
“Some really quick wins we actually see in our clients, Slater explains, “is that when they do start to properly fuel their bodies, the inflammation that’s built up over the years from yo-yo dieting is it quickly released and they enjoy pain relief and they are able to move again.”
Slater began his business as a sole proprietor, helping clients only in Lodi. With his additional contract women coaches (both former clients) and more coaches pending, JS7 Coaching has expanded. New clients are also located in Southern California and as far away as Arkansas. “I’ve switched from actually supplying the fast food to working somewhat against that fast food industry,” Slater says. “And it’s getting people into shape.”